Guest Blogger Michael McCaleb from Mission Visual on Why Wedding Videography Matters

Once in a while, I'll hear  from my clients:  "I"m not sure I'll want or need wedding  videography.  Why do you think I need it?"
 Instead of giving them my schpeel, I went right to one of my favorite videographers, to get his opinions.
Thanks, Mike, from Mission Visual for your expertise!  Check out this awesome video from Mike...  http://www.missionvisual.com/archives/seven-degrees-wedding-videographer-ashleigh-metin
and listen to his expert advice:
Why Your Wedding Film Will Be Your Favorite in Ten Years (Or One)
Memory Fades

The first one is obvious to anyone who has ever been married.  You forget.  Oftentimes, the next day.  With so much going on during preparations, the ceremony, and your reception, you just won't physically or mentally be able to take it all in.
At the time I got married, I had been making wedding films for seven years.  I felt that my passion for making films was high, and I understood everything about what I did.  The day after my wedding was an eye opener.  I realized that even though it was an eight hour day, and we only had about 90 guests, I didn't remember conversations.  I couldn't remember the order things happened.  I didn't realize that someone

hadn't been at the reception.  When I edited my own film, I saw things that I NEVER EVEN KNEW ABOUT.  Film has the ability to record things from a permanent, different perspective.

Sound
One of the things I couldn't remember was my Dad's speech.  No, I had not taken more than my share of the champagne.  I just couldn't remember.  I had my two best friends there, and they each said something.  What was it?
Film has a trump card that photography can NEVER beat.  We record sound.  Ever watched a movie without sound?  Sometimes you can figure out what is happening, but the dialog sure helps to discover the plot.  Years ago, when videography was not affordable, parents of the bride would say "We never had a video. You don't NEED one."  Isn't that like saying that they didn't have nerve blockers for pregnancies, so why should we use them now?
Cheese
Wedding films CAN be cheesy.  No, I'm not talking about bad wedding films.  The kind with animated hearts and bibles, and star filters.  I'm talking about the candid moments that can't be caught by photography alone.  A photographer can take a picture of someone dancing like a fool, but isn't a film clip WAY better?
Film has the ability to be funny.  I just had a client where we put together a five minute reel of outtakes.  It was their favorite part of the video.  (Mine too.)  Sometimes, the funny things that your family and friends say get lost in the shuffle of a busy day, and it's really fun to go back and remember those things.
History
Probably the one thing that gets overlooked by brides is the historical quality of film.  A wedding is a time when the bride and groom each have their family together, and it's a special time.  It is the perfect opportunity to get candid footage of the family members enjoying such an exuberant celebration.
As a company, we take the time to ask for comments from the family members.  We aren't pushy about it.  (If you have to beg, the comment probably won't be very good, anyways.)  We take each member to the lobby or a quiet area, and just ask them to talk to the bride and groom.  Maybe not everyone will do it, but if we can get the parents and other family members, it becomes a historical document.  Ten or twenty years down the line, when the grandkids and great grandkids watch it, it becomes so much more important.  And because the professional filmmaker is not a member of the family, they are unbiased, and can focus equally on everyone.
This became so much more apparent to me at my own wedding.  We had aunts and uncles, cousins, and long lost friends.  One of them was my aunt from Arizona.  The filmmaker that we used was able to get a comment from her and my uncle.  That comment became immensely important, three years later, when she died of Lou Gehrig's disease.  We realized it was the only video that we had of her speaking.  Now, when my son watches the film, he knows who she was.
It Wasn't In Our Budget
As a professional, one of the most common things that I hear when talking to prospective clients for the first time is that they weren't planning on having a video.  There are always many reasons, but the usual one is that it's an added expense that they hadn't considered.  That always makes me sad, especially if they are working with a wedding planner.  Photography and film are the only two things about a wedding that can be considered AN INVESTMENT.  They will be around a lot longer than the flowers, cake, food, or party favors.  A good planner understands this, and discusses them both very early in the planning process.
Make the investment for your future family, and hire a professional wedding filmmaker!
Check out some of Mission Visual's fantastic videography here!